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Tampereen seudun työväenopisto

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28095 Website Development and Digital marketing

Opetuskauden alkaminen siirtyy viikolle 3 (17.1.-23.1.2022)
Businesses need websites, and need people who understand who to design and develop them as part of their digital marketing strategy. This course is a overview for non-technical people who want to understand more about how to manage websites for their business or organisation. This course is also a good gateway for those looking to start their career in web design or development. In this course, we will be starting with the basics of website design, learning about different methods of creating and hosting a website. During this course, you will also get the opportunity to setup your own WordPress website, learn the basics of WordPress, and how to use themes and plugins to create powerful user experiences and enhance the visibility of your web presence. We will also look at eCommerce and how this can be intregrated into a website. Once you have setup a basic website for yourself, or for your business, we will then dive into enhanced digital marketing techniques. We will work through the Fundamentals of digital marketing that has been created by Google in cooperation with other educational establishments, which will lead to a recognised certification. This will also teach you how to implement the best practice for creating and managing your website, as well as having a recognised certification for your CV. This certification includes modules on websites, business strategy, SEO, SEM, Local SEO, Social Media Marketing, Content Marketing, Website Analytics and Internationalisation.

Opettaja: Benjamin Matthews

Paikkatilanne: Osallistujamaksimi 8, kurssi on täynnä, voit ilmoittautua varalle.

Opetuspaikka: Sampola, 211, Sammonkatu 2, 33540 Tampere

Päivä ja kello: Ke: 17.00 - 18.30

Kevätlukukausi: 19.1.2022 - 23.2.2022 (12 oppituntia)

Kurssimaksu: 45,00 €

Ilmoittautuminen alkaa: 4.12.2021 12.00

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